Privacy Policy

Introduction

Welcome to STRYD. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website or purchase our products, and tell you about your privacy rights and how the law protects you.

This privacy policy applies to information we collect when you use our website, purchase our STRYD fitness bands, or otherwise interact with us.

We collect and process the following types of information:

1. Information You Provide

• •Account Information: Name, email address, phone number, and password
• •Order Information: Billing and shipping addresses, payment details
• •Communication: Messages, feedback, and support inquiries
• •Profile Information: Age, gender, fitness goals (optional)

2. Information Automatically Collected

• •Device Information: IP address, browser type, operating system
• •Usage Data: Pages visited, time spent, clicks, and interactions
• •Cookies: Session cookies and analytics data

3. Fitness Band Data

• •Activity Data: Steps, distance, calories burned
• •Health Metrics: Heart rate, sleep patterns (if applicable)
• •App Usage: Features used, settings, preferences

How We Use Your Information

We use your information for the following purposes:

• ✓Order Processing: To process and fulfill your orders
• ✓Customer Service: To respond to inquiries and provide support
• ✓Product Improvement: To enhance our products and services
• ✓Marketing: To send promotional emails (with your consent)
• ✓Analytics: To understand user behavior and improve our website
• ✓Legal Compliance: To comply with legal obligations

How We Share Your Information

We do not sell your personal information. We may share your information with:

• •Service Providers: Payment processors, shipping partners, analytics providers
• •Legal Requirements: When required by law or to protect our rights
• •Business Transfers: In case of merger, acquisition, or sale of assets

Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• ✓SSL/TLS encryption for data transmission
• ✓Secure payment gateways (Razorpay)
• ✓Regular security audits and updates
• ✓Access controls and authentication
• ✓Data backup and recovery procedures

Your Privacy Rights

You have the right to:

• ►Access: Request a copy of your personal data
• ►Correction: Update or correct inaccurate information
• ►Deletion: Request deletion of your personal data
• ►Objection: Object to processing of your data
• ►Portability: Receive your data in a portable format
• ►Withdraw Consent: Opt-out of marketing communications

To exercise any of these rights, please contact us at privacy@strydband.com

Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience:

• •Essential Cookies: Required for website functionality
• •Analytics Cookies: Help us understand usage patterns
• •Marketing Cookies: Used for targeted advertising (with consent)

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

• •Account data: Until you request deletion
• •Order history: 7 years (for accounting and tax purposes)
• •Analytics data: 26 months
• •Marketing data: Until you unsubscribe

Children's Privacy

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies before providing any personal information.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices: